Effective Date: 6/9/2025

1. INTRODUCTION

Buddy Bleu LLC (“Buddy Bleu,” “we,” “us,” or “our“) is a California limited liability company that operates an e-commerce website, www.buddybleu.com, where we sell a variety of products, including kids and dog clothing, customized backpacks and lunch pails, dog leashes, and jerseys. We are committed to protecting the privacy and security of your personal information.

This Privacy Policy explains how we collect, use, and disclose information about you, and your rights and choices regarding such information. This Policy applies to our website and any other websites, applications, or online services that link to this Policy (collectively, the “Services“).

2. INFORMATION WE COLLECT

2.1 Personal Information

We collect personal information that you voluntarily provide to us, such as:

  • Name
  • Email address
  • Postal address
  • Phone number
  • Payment information

We may also collect personal information if you:

  • Sign up for our newsletter or promotion list
  • Contact us with inquiries

For customized products, we collect additional personal information such as names, initials, or images you provide. This information is used solely for fulfilling your order and is shared only with third-party manufacturers or service providers necessary to produce and deliver your customized product. We take extra care to protect this sensitive information and ensure it is not used for any other purpose.

2.2 Usage Information

We automatically collect certain information about how you use our Services, including:

  • IP address
  • Browser type
  • Operating system
  • Referring URLs
  • Device information
  • Pages visited
  • Links clicked
  • Dates and times of your visits

We may collect this information through the use of cookies and similar tracking technologies.

3. HOW WE USE YOUR INFORMATION

3.1 Providing and Improving Our Services

We use your personal and usage information to:

  • Provide, maintain, and improve our Services
  • Process your transactions
  • Respond to your inquiries
  • Communicate with you about your orders, account, and other administrative matters

3.2 Personalizing Your Experience

We may use your information to personalize your experience on our website, such as by displaying content and products tailored to your interests and preferences.

3.3 Marketing and Advertising

We may use your information to:

  • Send you marketing communications about our products, services, and promotions
  • Target advertising to you on our website and third-party platforms, such as social media

You can opt-out of receiving promotional emails by following the instructions provided in those emails.

3.4 Compliance and Legal Obligations

We may use your information to:

  • Comply with applicable laws and regulations
  • Protect our rights, property, or safety, or that of our customers or others

3.5 User-Generated Content

If you submit reviews, photos, or other content to our website, you grant us a non-exclusive, royalty-free license to use, display, and reproduce that content in connection with our Services. We reserve the right to moderate or remove any content that violates our policies or applicable laws. By submitting content, you confirm that you own the rights to it or have permission to share it.

4. HOW WE SHARE YOUR INFORMATION

4.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as:

  • Payment processors
  • Web hosting providers
  • Analytics providers

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.2 Business Transfers

If Buddy Bleu is involved in a merger, acquisition, or sale of assets, we may share your information with the acquiring or surviving entity.

4.3 Legal Compliance and Safety

We may disclose your information to government authorities or third parties:

  • If required by law
  • If we believe such disclosure is necessary to:
    • Comply with the law
    • Protect our rights or the rights of others
    • Prevent harm
    • For other legitimate business purposes

4.4 Shipping and Delivery

To deliver your order, we share your name, shipping address, and contact information with trusted third-party carriers. These carriers are required to protect your information and use it only for delivery purposes. We select carriers with strong data protection practices to ensure your information is secure.

4.5 International Data Transfers

If you are located outside the United States, your information will be transferred to and processed in the United States. By using our Services, you consent to this transfer. We take steps to ensure your data is protected in accordance with this Privacy Policy and applicable laws, including implementing standard contractual clauses or other approved mechanisms for cross-border data transfers.

4.6 Affiliate Marketing and Partnerships

We may participate in affiliate marketing programs, which means we may share certain information (e.g., purchase data) with affiliate partners to track referrals or commissions. These partners are required to protect your information in accordance with this Privacy Policy and applicable laws.

5. CATEGORIES OF PERSONAL INFORMATION SOLD OR SHARED

In the past 12 months:

  • We have not sold any personal information to third parties
  • We have shared the following categories of personal information for a business purpose:
    • Identifiers (e.g., name, email address, postal address, phone number)
    • Commercial information (e.g., purchase history)
    • Internet or other electronic network activity information (e.g., browsing history, device information)

 

6. DATA RETENTION AND SECURITY

6.1 Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, or as required by law.

6.2 Security Measures

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. These measures include, but are not limited to:

  • Encryption of sensitive data
  • Regular security audits
  • Employee training on data protection
  • Access controls and authentication procedures

In the event of a data breach that compromises your personal information, we will notify you and relevant authorities as required by law, typically within 72 hours of discovering the breach. We will also take immediate steps to mitigate the impact and prevent future breaches.

7. YOUR RIGHTS AND CHOICES

7.1 CCPA/CPRA Rights

As a California resident, you have certain rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to:

  • Know what personal information we collect about you and how we use and disclose it
  • Access a copy of the personal information we have collected about you
  • Request the deletion of your personal information
  • Opt-out of the sale or sharing of your personal information
  • Not be discriminated against for exercising your CCPA/CPRA rights

To exercise these rights, please contact us at:

We will respond to your request within the timeframe required by applicable law.

7.2 COPPA Compliance

Buddy Bleu’s website and Services are not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13 without parental consent. If you become aware that your child has provided us with personal information without your consent, please contact us at [email protected].

7.3 Age Verification and Parental Consent

Our Services are not intended for users under the age of 18 without parental consent. If you are under 18, please do not use our Services without your parent or guardian’s permission. We may require verification of parental consent for certain features or purchases. If we learn that we have collected personal information from a minor under 18 without proper consent, we will take steps to delete that information as soon as possible.

7.4 Accessibility

We strive to make our website accessible to all users, including those with disabilities. If you provide information related to accessibility needs, we will use it solely to improve your experience and will not share it without your consent. If you have suggestions or need assistance, please contact us at [email protected].

7.5 Do Not Track Signals

Our website does not currently respond to ‘Do Not Track’ signals from web browsers. However, you can manage your cookie preferences through your browser settings. We are committed to providing you with meaningful choices about the information we collect and how it’s used.

8. THIRD-PARTY INTEGRATIONS

8.1 Payment Processing

We use third-party payment processors, such as Stripe, to handle payments for purchases made on our website. By making a purchase, you agree to be bound by the terms of service and privacy policies of our payment processors. We encourage you to review these policies before making a purchase.

8.2 Licensing for Sports Merchandise

We ensure that all merchandise featuring trademarks, logos, and other intellectual property of sports teams, leagues, and conferences, including but not limited to Big 10, Big 12, NCAA, NFL, and MLB, is sold under proper licensing agreements obtained from the respective third-party licensors. We are committed to maintaining compliance with all applicable intellectual property rights and guarantee that our sales and promotions of such merchandise do not infringe upon any intellectual property rights.

9. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will post any changes on our website and update the “Effective Date” at the top of this policy. For material changes, we will provide notice through our Services, by email, or by other means as required by law. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

10. COOKIES POLICY

10.1 Use of Cookies

Buddy Bleu LLC (“Buddy Bleu,” “we,” “us,” or “our”) uses cookies and similar tracking technologies to enhance your experience on our website and ensure our Services function effectively. By using our website, you consent to the placement of cookies on your device in accordance with this Cookies Policy.

10.2 Types of Cookies We Use

We use the following types of cookies:

·      Essential Cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually set in response to actions made.

11. CONTACT US

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Buddy Bleu LLC

2051 ASHRIDGE WAY GRANITE BAY, CA 95746

Email: [email protected]

Toll-Free Number: 414-336-9615

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. If, however, you believe that we have not been able to assist with your complaint or concern, you may have the right to file a complaint with the data protection authority in your country of residence.